marvaða is not a traditional record label, but a small creative nucleus built around close, long-term collaborations with artists. Our focus is on artistic excellence and sustainability, supporting projects that are distinctive, carefully developed, and rooted in a clear creative vision. We work alongside artists across recording, release strategy, and project development, adapting our role to what each project genuinely needs rather than applying a fixed label model. The aim is to create an environment where artists can make ambitious work while building careers that are both creatively and practically sustainable.

We are open to a wide range of artistic visions and approaches, and actively encourage artists to challenge conventional formats, timelines, and expectations around how music is made and released. In a landscape that often feels rigid and formulaic, marvaða is committed to finding new, flexible ways of working that serve the art first while remaining realistic about the world it exists in. Our role is to listen, adapt, and help artists navigate a changing industry with curiosity, care, and intention.